Fractional CMO services for B2B SaaS & CCaaS companies. Strategy, Execution & Measurable Results in 90 Days
Grow Your B2B SaaS with a Fractional CMO & Full Marketing Department - For Less Than One Hire’s Salary
From Unpredictable to Predictable SaaS Growth - No $250K CMO Needed
Tired of Generic Agencies and Costly Full-Time CMOs? Here’s the Third Option
Your SaaS is solid. The product works. Customers are happy. The team is giving it their all.
But when it comes to growth, things feel harder than they should.
Campaigns get launched, but you’re not sure what’s working. Acquisition costs creep up, month after month. When investors or the board ask about pipeline, you don’t have answers you feel confident in.
It’s not that your people aren’t capable. It’s that they don’t have the guidance and senior experience to pull everything together. Strategy lives in one place, execution in another, reporting in a third. Nobody owns the whole picture.
That’s where we come in.
At FractionalCMO10x, we give you senior-level marketing leadership — the kind you’d expect from a full-time CMO — but without the long hiring process or the six-figure salary. And because leadership without execution is just theory, we bring a team that knows how to put the plan into action.
🚫 Not an agency chasing impressions.
🚫 Not a $250K+ CMO hire that takes six months to find.
🚫 Not another consultant handing you a deck and disappearing.
Instead: a CMO-level leader embedded in your team, supported by specialists, driving a 90-day growth sprint that diagnoses, designs, and delivers. It’s not just about saving money on a $250K+ CMO salary.
It’s about finally having a growth engine designed for SaaS realities.
Why Growth Feels Stuck
SaaS isn’t like other businesses. The challenges are specific, and they require specific experience.
🕸️ Recurring revenue is a blessing and a pressure. Growth resets every month, which means you can’t afford long stretches of “wait and see.”
🕸️ Your buyers research before they talk to you. They read content, compare reviews, and make shortlists before sales ever gets involved. If marketing isn’t educating them early, sales never get the chance.
🕸️ Your funnel is complicated. Marketing doesn’t sit in its own lane — it touches product, pricing, sales, and even customer success. If those groups aren’t working together, you pay for it in churn and wasted CAC.
🕸️ Senior talent is scarce. Senior marketing hires cost $250K–$350K a year, and even then, they don’t execute alone. Agencies cover one piece of the puzzle but rarely connect the dots.
That’s why many SaaS leaders — founders, CEOs, CFOs, even CTOs — find themselves in the same spot:
“We’re spending money, but I don’t know what’s paying off.”
“Marketing is busy, but sales is still chasing leads that go nowhere.”
“We should be further ahead by now.”
Marketing Still Breaks Without You?
If you’re spending on content, ads, tools — and still can’t trace it to qualified leads or real pipeline — you're not alone.
Most B2B SaaS companies between $1M–$20M ARR struggle with scattered marketing, rising CAC, and unclear ROI.
You didn’t get here by accident. You’ve built something people want. You’ve found traction. You’ve proven demand. But growth? Growth still feels fragile. And when growth is everyone’s job, it quietly becomes no one’s responsibility.
Every quarter starts with optimism:
“Maybe this is the campaign that lands.”
“Maybe this new hire will level things up.”
“Maybe this quarter, the funnel will finally convert.”
You didn’t build a SaaS product to babysit marketers or troubleshoot broken funnels at 10PM. But here you are—juggling SEO agencies, cold email freelancers, and paid ad vendors.
Every quarter without a clear marketing strategy is a quarter wasted.
Let’s say you wait another quarter.
You push forward with what you’ve got — a few campaigns, some freelancers, scattered efforts.
What does that quarter really cost?
$25K+ in ad spend with no tracking clarity
Another 12 weeks of team drift and “what should we do?” meetings
Lost demos, flat MRR, slower LTV growth
Delayed raise, stalled roadmap, missed product velocity
This is what happens when no one owns the system.
Imagine a different reality where your marketing is a predictable, scalable system, and you have a clear roadmap for success.
Your Predictable B2B SaaS Growth Engine Built in 90 Days
We call it the 90-Day Fractional CMO Sprint.
SaaS growth doesn’t need to take 12 months, five hires, or three agencies. You just need the right strategy—led by someone who’s actually built this before—and the execution muscle to make it real. That’s exactly what the 90-Day Sprint delivers.
It’s your entire marketing system—mapped, executed, and owned by a seasoned CMO and a full-stack team. We blend modern SaaS insight with strategies informed by 2025 trends like AI personalization.
What You Get:
🎯 Go-to-Market clarity
🎯 Messaging that cuts through noise
🎯 Paid + Organic campaigns launched fast
🎯 Funnel & CRM built to convert
🎯 Tracking, dashboards, SOPs, and handoff
Grow Your B2B SaaS with a Fractional CMO & Full Marketing Department
- For Less Than One Hire’s Salary
You get C-level leadership without the C-level salary. Your Fractional CMO takes the marketing burden off your plate and acts as a true strategic partner, guiding every decision.
You get a full expert team that delivers. Our hand-picked specialists for SEO, Paid Ads, and Content work together seamlessly to execute a full-funnel strategy, all managed by your CMO - no babysitting required.
A System, Not a Stack of Tactics. We build something that works beyond us—with SOPs, reporting, and handoff documentation included. You get a predictable pipeline that delivers a consistent flow of qualified leads, so your sales team always has opportunities to close.
90 Days. That’s It. We work in focused sprints because momentum matters. Most teams waste quarters “getting ready.” We move.
What Makes Our 90-Day Fractional CMO Sprint Work:
1. We start with a diagnostic.
We dig into your funnel, metrics, and team. We identify what’s broken—and what’s possible.
2. We design the growth system.
Your CMO builds a 90-day roadmap aligned to your revenue goals, sales velocity, and resource constraints.
3. We execute—fast.
We launch the right campaigns, fix the key leaks, install the tools, and drive alignment across marketing, sales, and product.
4. We report weekly.
Not vanity dashboards—real traction updates, clear KPIs, and next steps you can act on.
How Our 90-Day Fractional CMO Sprint Works
At FractionalCMO10x, we don’t believe in one-size-fits-all solutions. In just 90 days, we help you build a growth system that scales. You get senior strategy + full-stack execution — all mapped to clear KPIs.
Phase 1: Growth Audit & Strategy (Day 1–14)
We start with a deep-dive diagnosis of:
Your business, buyers, and bottlenecks
Website, offers, positioning, ICP
Funnel & traffic performance
Paid + organic history
CRM, automation, and reporting stack
Team & tech gaps
Deliverables
CMO Clarity Deck (your 90-day plan)
Channel strategy & campaign calendar
Dashboard setup for daily visibility
You’ll finally stop asking, “What should we do?”
You’ll know.
Phase 2: Sprint Execution (Day 15–75)
We build your growth engine across:
SEO fixes + funnel optimization
Core campaigns across key channels (Paid, LinkedIn, Google, Meta, wherever your ICP lives)
Email marketing (newsletters, nurture, cold)
Website messaging, offer refinement, lead magnet rollout
Sales enablement (case studies, pitch decks)
CRM + analytics dashboards
Everything mapped to measurable goals:
→ MQLs, demo bookings, pipeline, CAC/LTV
Phase 3: Traction & Transfer (Day 76–90)
We tune what’s working. We hand off what matters.
Optimize top campaigns
Lead scoring + automation
Finalize SOPs, dashboards, evergreen content
Full system handoff to your team
What You Get Out of It
A working, scalable growth system
Predictable pipeline
Lower CAC. Most teams see 20–30% cost savings by cutting wasted spend
More qualified pipeline. 50–100% more MQLs in the same budget range
Alignment. Sales, marketing, and leadership finally working from the same playbook
Clarity. You’ll know what’s working, what isn’t, and what to do next.
After 90 Days
You can run the system yourself. Or keep us on.
Either way, you win.
This Isn’t for Everyone. And That’s the Point.
Let’s save each other time.
If it’s not a fit, that’s totally fine. If it is — you’ll feel it right away.
This sprint is intense, high-touch, and system-driven.
When it’s a match, clients grow faster and stay longer.
This section will help you decide—quickly—if we’re a good fit.
This Sprint Is For You If:
You’re a B2B SaaS founder, GTM leader, or revenue owner who's ready to scale but stuck in reactive, fragmented marketing.
Your ARR is between $2M–$25M — the range where growth stalls without senior strategy and leadership.
You’ve built something the market wants — now you need systems, not demand validation.
You’ve duct-taped agencies, freelancers, or junior hires — and still don’t see real ROI.
You want results and ownership, not another PDF or “best practice” playbook.
You’re ready to move fast and support a high-touch team driving your growth. You don’t need to do the work—but you do need to engage and approve.
This Sprint Is Not For You If:
X You’re pre-revenue or still testing product–market fit. Your biggest challenge isn’t marketing—it’s building something people want.
X You just want a quick campaign or “a few leads.”
X You’re chasing hacks or trends instead of sustainable systems.
X You want to second-guess every decision or treat your CMO like a task-taker, this won’t work. We need buy-in to lead—and we will lead.
X You view growth as optional or aren’t ready to invest at the level this demands.
This sprint moves fast. It’s collaborative. It’s high-touch. And it’s designed to deliver measurable change in 90 days.
What’s the Investment?
CMO-Led Growth Navigator
$4,500/month
(3-month minimum)
Strategic leadership, full audit, 90-day roadmap, funnel fixes, weekly reviews, and team guidance.
Built for SaaS companies with in-house execution but lacking senior marketing leadership.
What’s Included:
Your own Fractional CMO (10–12 hrs/week)
Performance benchmarks: CAC, LTV, churn, and sales velocity
Competitor visibility + channel performance breakdown
A 25+ page comprehensive audit report with clear findings and next-step priorities
A 90-day execution roadmap your team (or ours) can run with
You’re not buying hours.
You’re buying outcomes — and a plan that works beyond us.
⭐ Most Popular
CMO-Led Growth Accelerator
$7,000/month
(3-month minimum)
Strategy and execution across every core channel — led by a seasoned B2B SaaS CMO and delivered by a senior marketing team. Built for fast results.
What’s Included:
A dedicated Fractional CMO (10–15 hrs/week)
CMO-grade Growth Audit (included, $1,800 value)
4–6 senior specialists: SEO, Paid Ads, Email, Content, LinkedIn, Analytics
90-day roadmap + full-funnel campaign rollout
Weekly reviews, dashboards, deliverables, and next steps
SOPs + handoff docs so your team can keep it going
No long-term commitment. No lock-in.
Just 90 days of serious progress.
CMO-Led Growth Audit
$1,800 one-time
A deep diagnostic and 90-day execution plan that transforms scattered efforts into a scalable system.
Best for:
SaaS teams who aren’t ready for the full sprint — but need clarity, fast.
What You Get:
Full-funnel audit: traffic quality, funnel gaps, messaging, conversion friction, metrics
Performance benchmarks: CAC, LTV, churn, and sales velocity
Competitor visibility + channel performance breakdown
A 25+ page comprehensive audit report with clear findings and next-step priorities
A 90-day execution roadmap your team (or ours) can run with
A focused 5-day strategic sprint that shows you exactly what’s broken — and how to fix it.
The True Cost of Marketing Leadership: A Transparent Comparison
Choosing a marketing model is about more than just sticker price.
It’s about the total investment—including hidden costs, overhead, output quality, and what you're actually getting for your money.
Here’s how the options compare:
Total Investment
FractionalCMO10x: $4,500 – $7,000/month. All-inclusive, no surprises
Full-Time CMO: $18,000 – $27,000+/month. Salary, benefits, bonuses, and still need a full team
Marketing Agency: $10,000 – $30,000+/month. Per project or monthly retainer, plus hidden costs
In-House Team (Junior–Mid Level): $12,000 – $20,000+/month. Salaries, benefits, tools, and overhead
Total Investment (Detailed)
FractionalCMO10x: $4,500–$7,000/month (flat fee)
Includes: Strategic leadership by a senior CMO
Includes: Dedicated execution team (ads, content, analytics, etc.)
No hidden costs: No software, benefits, or overhead required
Full-Time CMO: $18,000 – $27,000+/month
$15k–$20k/month base salary
+ Benefits & Bonuses (~25–30%) = $3k–$6k
+ Overhead (office, software, HR burden)
+ You still need to hire & pay a team to execute
Marketing Agency: $10,000 – $30,000+/month
Retainer-based pricing
+ Hidden time costs: Briefings, approvals, check-ins
+ Strategy billed separately; upsells common. Software and production costs are typically extra
+ Scope rigidity: Changes often cost extra
In-House Team (Junior–Mid Level): $12,000 – $20,000+/month
Includes: Marketing Manager + specialists (SEO, PPC, content, etc.)
+ 25–35% burden for benefits & overhead
+ $500–$2k/month for tools, research, content, & design
+ Cost of Delay: Time spent on trial/error without expert guidance
Strategic Expertise
FractionalCMO10x: Seasoned CMO (15-27+ years experience)
Full-Time CMO: Full-time Executive (Experience varies)
Marketing Agency: Tactical, not strategic
In-House Team (Junior–Mid Level): Lacks senior leadership; mostly task-level execution
Execution Capability
FractionalCMO10x: Specialist Team Included for strategy & execution
Full-Time CMO: Must build & manage team yourself
Marketing Agency: Execution is their core offering
In-House Team (Junior–Mid Level): Execution-focused only
Speed to Results
FractionalCMO10x: 90 Days to Impact
Full-Time CMO: 3–6 months to onboard + build strategy
Marketing Agency: Long lead times; campaign-focused
In-House Team (Junior–Mid Level): Trial and error; slow ramp-up
Accountability
FractionalCMO10x: Tied to revenue and pipeline KPIs
Full-Time CMO: Tied to performance (but often hard to measure)
Marketing Agency: Measured by clicks, impressions, and deliverables
In-House Team (Junior–Mid Level): Little visibility into actual business impact
Flexibility & Scale
FractionalCMO10x: Easy to scale up/down
Full-Time CMO: High fixed cost regardless of workload
Marketing Agency: Rigid retainers; scope changes are costly
In-House Team (Junior–Mid Level): Must hire/fire to scale
Unified Strategy & Execution
FractionalCMO10x: Fully integrated: One team, one roadmap
Full-Time CMO: Strategy-first, execution delayed (requires full team buildout)
Marketing Agency: Execution-only; strategy is your responsibility
In-House Team (Junior–Mid Level): Mostly tactical; lacks strategic cohesion
Wondering If This Will Work?
Let’s Remove the Guesswork.
This isn’t another agency retainer or consulting deck. It’s a proven system, led by a seasoned SaaS CMO, designed to deliver growth you can measure—and momentum you can keep.
If you’ve made it this far, you’re probably wondering:
“What if this is just more noise?”
“How do I know this isn’t another vague ‘strategy’ engagement?”
“What if I spend the money and still have to do it all myself?”
Fair questions. Let’s answer them head-on:
That’s exactly why this model exists.
Most SaaS leaders don’t fail from lack of effort—they fail because no one’s owning the system.
You don’t need more activity.
You need aligned, accountable leadership that drives outcomes across the funnel.
We don’t pitch ideas. We install the system.
We’re not playing the volume game.
We don’t juggle 10 clients or outsource your work to juniors.
Every sprint is hands-on. Every plan is tailored. Every deliverable is built by people who’ve led growth inside SaaS businesses like yours.
We embed. We lead. We own it.
Then don’t jump in. Start with the CMO-Led Growth Audit.
You’ll receive a 25+ page roadmap outlining what’s limiting your growth, how your top competitors are performing, and key insights about your market—along with the highest-impact opportunities for growth.
There’s no upsell pressure. If the audit solves your problem, great.
If you want to sprint after, we’ll be ready.
We get it—every investment carries risk.
But here’s the difference: our sprint is 90 days, not 9 months.
You’ll know quickly whether it’s working.
And because everything maps to real metrics—MQLs, CAC, funnel velocity—you’ll see traction (or the lack of it) in real time.
No vague deliverables. No “wait and see.”
Just weekly progress, clear KPIs, and honest updates.
No problem.
No auto-renew. No long-term contract. No awkward offboarding.
We build the system, transfer the playbooks and SOPs, and equip your team to run it.
Want to keep us on? We’ll scope that separately.
Want to run it solo? You’ll be set up to win.
Still have questions? Let’s clear them up.
Hiring a Fractional CMO is a big decision. Below are the questions B2B SaaS leaders ask most about our model, process, and results. If you don’t see your question here, reach out—we’re happy to help.
A Fractional CMO is a senior marketing leader who works with your company part-time, providing the same strategic leadership as a full-time CMO—without the full-time cost. Unlike a traditional consultant, a Fractional CMO doesn’t just advise; we take ownership of outcomes and lead execution.
Agencies typically execute tactics (ads, content, SEO) and optimize channels in isolation. We operate as your marketing leadership function: a seasoned CMO sets strategy and leads a hand-picked team (content, demand gen, performance, analytics, LinkedIn) to execute the plan. One team, one vision, one sprint—aligned to revenue goals.
We don’t promise overnight miracles. Every company is different, but in the first 90 days many SaaS teams see CAC drop 20–30% and MQLs grow 50–100%. More importantly, you leave with a system for repeatable growth—not a one-off campaign.
Most clients see measurable improvements within 90 days. That window is long enough to audit, clarify positioning, launch/prioritize plays, and get proof—without dragging things out. You’ll get clarity, systems, and visible traction, fast.
Two common paths:
Continue with us on a monthly retainer for leadership + execution, or
Run internally with the playbook, SOPs, dashboards, and a trained team we leave behind.
You’re in control.
B2B SaaS companies roughly $1M–$20M ARR, especially if you’re:
Struggling to tie marketing to pipeline
Lacking a clear GTM roadmap
Needing fast execution without hiring delays
You’re at ~$1M–$20M ARR and growth has plateaued
CAC is rising or payback is slipping
You’re launching into a new market/category
Your team is tactical but lacks leadership
You’ve tried agencies/freelancers and aren’t seeing ROI
An interim CMO is a temporary seat-filler until a full-time hire. A Fractional CMO is an ongoing model: senior leadership plus a specialist team, only for the time and scope you need—no idle cost.
Not necessarily. Many clients keep their team; we lead, integrate, and level them up. For lean teams or solo founders, we plug in as the marketing department until you’re ready to build internally.
Owns end-to-end marketing strategy
Audits funnel, positioning, CAC, and demand gen
Builds your roadmap (brand → demand → revenue)
Aligns sales + marketing on shared pipeline goals
Leads internal teams and/or agency partners
Tracks and improves ROI with clear dashboards
Direct B2B SaaS experience (not just “general marketing”)
Leadership plus sleeves-rolled-up execution
A proven process with reporting that shows results in weeks, not years
We specialize in B2B SaaS because we understand the unique challenges of this industry. If you’re adjacent (e.g., B2B tech/services) and think there’s a fit, let’s talk.
A dedicated Fractional CMO with 15+ years in B2B SaaS, supported by a specialist bench across content, demand gen, performance, and analytics.
Expect 60–90 minutes per week for priorities, approvals, and unblockers. We carry the heavy lift.
Minimal. Leadership inputs at key checkpoints and periodic sales syncs for alignment.
Great. We lead your existing team with systems, clarity, and direction—so they execute what matters.
We’ve worked across most SaaS RevOps stacks—CRMs, automation, analytics, and ad platforms. Our job isn’t to force favorite tools; it’s to make your stack deliver. If something essential is missing, we’ll recommend and implement the right fit.
No. We adapt to your CRM, automation, analytics, and ad platforms. If a critical gap exists, we’ll recommend practical fits and implement without “shiny object” churn.
It complements it. We integrate tightly with sales so marketing generates pipeline reps actually want to work. Expect fewer silos and less friction.
You’ll see it in the numbers and the team: CAC, pipeline, MQLs, conversion lift; plus clearer focus, better cross-functional alignment, and confidence in the data. We maintain dashboards and review results together weekly so you know what changed and why.
CMO Growth Audit: starts at $1,800
Ongoing leadership: from $4,500/month (collaborative) to $7,000/month (full-service)
Because we connect the pieces into one system. Strategy → execution → measurement, all under one accountable owner. No more channel silos or advice without implementation.
Typically within one week of agreement. Audit begins immediately; strategy follows in days, not months.
The model is flexible. Seed and Series A teams use us to sharpen GTM before hiring internally. Growth-stage SaaS use us to break through plateaus. Even mature SaaS bring us in to fix misalignment. If recurring revenue matters to you, you’re “big enough.”
We don’t run by stopwatch. We do the work required to hit outcomes. The work hours we mention is just tentative. While we care and move towards results, we don’t send a timestamp report.
Faster impact than hiring a full-time CMO
Lower cost without lowering expertise
Leadership plus execution (not just advice)
Flexibility to scale up or down after the sprint
A fresh, independent perspective on growth constraints
Treating them like a vendor instead of a strategic partner
Expecting results without timely data and access
Hiring too early (pre-revenue, before product-market fit)
Choosing someone without real SaaS experience
That’s exactly why the 90-day sprint works: it connects disconnected efforts into one accountable system with clear metrics.
We know your time is limited. You’ll set direction with us at the start and join brief check-ins to stay aligned; we handle the rest.
If you’ve read this far, you probably know your marketing could be sharper. Let’s fix that.
Start with our one-minute form—just your basics: name, role, company, and website. Nothing heavy, no hidden obligations.
We’ll review your details to see if we’re the right fit to help. Within one business day (a little longer if it’s the weekend), you’ll get a personal reply by email with clear next steps.
No pressure. No commitment. Just a straightforward answer on whether our approach is the right match for your growth stage.
About FractionalCMO10x
FractionalCMO10x was built on a simple belief: every growing SaaS company deserves CMO-level leadership—without the cost, delay, or risk of a full-time hire.
At the core is Dr. Nagalatha Maris, a senior SaaS marketer with deep experience in B2B SaaS and CCaaS, demand generation, and revenue operations. She brings a rare mix of strategic insight and hands-on execution, helping companies across AMER, EMEA, and APAC lower CAC, improve pipeline quality, and align marketing with revenue.
Her approach combines sharp diagnosis with actionable roadmaps and team enablement—leaving behind playbooks, SOPs, and systems that keep working long after the engagement ends.
But no one scales SaaS alone. At FractionalCMO10x, Dr. Nagalatha leads strategy while coordinating a global network of specialists, giving clients the expertise they need—without the overhead of a full-time CMO or bloated agency team.
Through deep-dive audits, we uncover what’s working, what’s wasting money, and what needs fixing before scaling. We understand ARR pressure, churn risk, and long sales cycles—because we’ve lived them.
Whether it’s a 5-day strategic audit, a targeted growth fix, or a 90-day Fractional CMO Sprint, the goal is the same: cut the waste, focus on what matters, and build a marketing system your leadership can finally trust.
Fractional CMO | SaaS Growth Strategist
Global SaaS growth expertise — serving clients across the U.S., Canada, UK, and EMEA.
© 2025 FractionalCMO10x. All rights reserved.
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