Fix the 21 Most Expensive SaaS Marketing Mistakes and Get the System to Prevent Them
Designed for B2B SaaS Founders, CMOs, and Revenue Leaders who want strategy, clarity, and fast execution — without wasting more budget
Protect Every Dollar You Invest
(Playbook + Worksheets = Your SaaS Growth)
If any of this sounds familiar, you’re not alone
You’ve hired agencies, launched campaigns, and still question what’s driving results
Your dashboards look great— but revenue isn’t moving
Your team is doing more, but converting less
You feel like you’re flying blind, even with reports, tools, and meetings
You’re tired of asking “what’s working?” — and getting silence
This toolkit gets you back to clarity
What You’ll Get Inside This High-Performance SaaS Growth Toolkit
The CMO Playbook
→ Discover 21 costly mistakes nearly every SaaS team makes — and how to fix them fast
→ Every mistake is tied to real revenue leaks, not theory
→ Includes examples, mini audits, and executive insights you can implement today
→ Designed for SaaS founders, CMOs & growth teams who want clarity, not clutter
→ No fluff. Just frameworks that move pipeline and revenue. Go from idea to execution in one afternoon
→ Learn how to avoid the traps we see even in $30M+ SaaS companies
Whether your CAC is rising, your funnel feels fuzzy, or you just want to stop wasting budget on activity that doesn’t move the needle — this is where you start. Save hours of planning and cut the noise — so you can take action right after reading the playbook.
The 7 High-Impact SaaS Growth Accelerator Pack
→ Ideal Customer Profile (ICP) & Account Prioritization Scorecard – Identify your best-fit customers and focus your efforts where ROI is highest.
→ Strategic SaaS Marketing Self-Audit – Evaluate every stage of your SaaS marketing engine to uncover what’s working and what’s not.
→ Positioning & Messaging Alignment Builder – Set the foundation for high-converting web pages, emails, and ad campaigns with clear, targeted messaging.
→ CAC:LTV Analysis Sheet – Understand your Customer Acquisition Cost versus Lifetime Value with total clarity.
→ Funnel Leak & Conversion Gap Finder – Visualize where leads are stalling, dropping, or disengaging, and fix it fast.
→ SaaS Marketing Budget Planner + ROI Tracker – Allocate spend by goal, campaign, or channel — and track results without the guesswork.
→ Marketing Performance Dashboard Blueprint – Track the metrics that truly matter: traffic, MQLs, SQLs, CAC, LTV, channel ROI, and more.
These aren’t generic templates. Each worksheet is designed to mirror the thinking of a $300K/year CMO, helping you go from strategy → execution faster than ever. Perfect if you want to go from reading to doing — without starting from scratch.
You’re getting the same diagnostic + execution tools trusted inside $1M–$30M ARR SaaS teams.
One system. One decision. Maximum clarity for $67.
You’re investing time, money, and trust into your next campaign. But without fixing these critical SaaS marketing errors, you're risking your entire return. Every hidden mistake drains your marketing budget, slows growth, and kills momentum.
Get instant access to the battle-tested Playbook trusted by serious SaaS teams scaling from $1M to $30M+ ARR — and fix them fast. You’re getting the exact diagnostic clarity and execution blueprints trusted by high-performing SaaS teams — without hiring an agency or guessing what’s broken.
Clarity Starts Here
For a limited time, get the complete Playbook + Strategic Execution Toolkit for just $67 — designed to eliminate costly mistakes and implement fast.
No upsells. No filler. Just proven insights from real-world SaaS growth.
This isn’t another checklist or blog roundup.
You’re getting the distilled strategy we’ve used to guide growth for SaaS companies doing $1M to $30M+ ARR.
These are the same principles we apply in our custom Growth Intelligence Reports and 90-Day Fractional CMO engagements — packed into a single actionable package.
If you’re ready to stop guessing, and start marketing with purpose, this is your first step.
Fix the 21 Costliest Marketing Mistakes — and Build What Actually Converts
What Makes This Toolkit Bundle Different?
Why This Isn’t Just Another Playbook + Worksheets Pack
Most “growth Toolkits” are filled with theory or recycled content. This one was built inside real B2B SaaS trenches — and tested with teams scaling from $1M to $30M+ ARR. Here's what makes it different:
Proven Strategic Insights
Based on audits and strategies used in live SaaS growth engagements
Plug-and-Play Worksheets
No fluff — just guided tools to help you implement, analyze, and optimize faster
No Guesswork
You’ll know exactly what to fix and where growth is leaking. Just strategy, worksheets, and results.
Built for B2B SaaS Teams
Everything is tailored for SaaS — not generic “online business” tips
Built Inside Live SaaS Growth Systems
Built from experience — not Google or GPT
Used by marketing leaders, not just marketers
Designed for CMOs, founders & RevOps teams
Action-Focused, Not Advice-Heavy
Download → Apply → Optimize. No guesswork
Everything Built for B2B SaaS — Period
Not generic funnels. Not “online business” hacks
You Asked.
We Answered.
We've compiled the most common questions we get from SaaS founders and growth teams — so you can make a clear, confident decision before you buy.
The CMO Playbook is a strategic guide outlining 21 of the most expensive, hard-to-spot marketing mistakes B2B SaaS companies make — and shows you how to fix them fast. No fluff. No theory. Just real insights that work.
Not at all! It’s made for anyone responsible for marketing outcomes — whether you’re a founder, RevOps lead, or marketing manager. If you’re serious about ROI, this is for you.
Immediately. As soon as you check out, you’ll get a downloadable link via email. You can start diagnosing your marketing gaps in under 30 minutes. No logins. No waiting. The bonus tools make it even easier to apply with your team.
This bundle is ideal for B2B SaaS teams with some traction — not just starting out. If you’re spending on marketing but unsure where growth is leaking, this will help you fix it fast. If you’re pre-revenue or still testing product-market fit, this might be too advanced.
This toolkit — the playbook and worksheets — is built from real SaaS growth work, not theory. It’s based on years of hands-on experience leading audits, campaigns, and Fractional CMO roles inside fast-growing SaaS companies. Everything in here is field-tested, practical, and designed to drive real results.
You'll get 7 editable, plug-and-play worksheets that help you:
→ Build your Ideal Customer Profile (ICP)
→ Assess your marketing with a self-audit
→ Clarify your market positioning and messaging strategy
→ Analyze your CAC: LTV for sustainable growth
→ Identify leaks in your marketing funnel
→ Allocate your marketing budget and track ROI
→ Create a performance dashboard to monitor results
This bundle was created by Dr. Nagalatha Maris, Founder of FractionalCMO10x — a growth partner for B2B SaaS companies. It’s built on years of direct execution inside scaling SaaS teams. Every insight in the playbook and toolkit reflects the real-world challenges SaaS teams face as they push for ROI, clarity, and consistent revenue growth.
Yes. Many clients start here and later request a personalized audit or 90-day Fractional CMO engagement. This is the best place to begin.
Because this is a digital product delivered instantly, all sales are final. That said, we’re committed to quality. If you feel the playbook and worksheets didn’t meet expectations, contact us at [email protected] within 7 days — we’ll personally review your case and do our best to make it right.
Perfect — this will help you move faster. You’ll see which gaps are most urgent, and the Execution Toolkit will help your team fix them immediately.
Absolutely. In fact, it helps you hold your agency accountable and spot gaps that may be missed. The playbook is executive-level, but the Execution Toolkit makes it easy for teams to act on. Many founders hand this off to their Head of Marketing or agency.
No. It’s not a course — it’s a strategic toolkit designed for decision-makers who need results now, not study time.
No. This is a complete toolkit — no upsells, no fluff, just the exact materials we use with our SaaS clients.
This bundle is streamlined. We’ve combined everything you need — so you don’t miss the execution side.
About Us
For the last several years, I’ve helped B2B SaaS companies figure out:
What’s working
What’s wasting money
And how to turn strategy into compounding revenue
The problem isn’t a lack of tools. The problem is disconnected execution.
Most marketing teams don’t need more freelancers or tactics. They need: Ownership, focus, and a strategy that’s tied to revenue.
That’s exactly what I bring.
We partner with B2B SaaS teams that are done with scattered tactics — and are ready to scale what works.
We lead with strategy, and back it with focused execution — adapting our expert resources based on your unique growth stage.
From performance marketing and funnel optimization, to positioning and full-funnel diagnostics — we bring in the right capabilities, only when and where they matter most.
Whether it’s:
A deep-dive audit
A targeted growth fix
Or a 90-day Fractional CMO sprint
The goal stays the same: Help you cut the waste, focus on what matters, and finally connect your marketing to outcomes.
No fluff. No guesswork.
Just strategy, execution, and results.
Dr. Nagalatha Maris
Fractional CMO | SaaS Growth Strategist
Based in Chennai, India | Serving SaaS teams globally
(Instant Access. No Upsells. Just Results)
Fix 21 Costly Marketing Mistakes and Apply Proven Frameworks to Scale with Confidence
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