For B2B SaaS, CX Tech and CCaaS Teams
Selling into Enterprise
Your Product Is Better Than Your Pipeline Shows
Get Discovered, Understood, Trusted and Shortlisted by Enterprise Buyers
A strong product can still produce a weak market response.
The right buyers may not discover you. They may find you but fail to understand why the product is different. Outreach may run without opening the right conversations. A platform partnership may exist without creating enough visibility or pipeline.
And sometimes the demo goes well, then the enterprise deal slows as operations, IT, security, procurement and finance enter the decision.
We work as the senior GTM operator across that journey. We find the constraint, set the priority, then build, run or lead the fix.
The work can sit in product positioning, demand, outbound, partner ecosystems, buyer proof, sales enablement or the wider GTM system.
18+ products taken to market · 22 marketplace listings across 5 ecosystems · A decade inside the Genesys partner ecosystem
Sound Familiar?
Your product is strong, but market response does not match its strength.
Most of your revenue still comes from the founder’s network and the occasional inbound lead.
You know exactly which accounts you want. Outreach to them starts almost no conversations.
The marketplace listing or partnership went live months ago. It has produced nothing.
Marketing posts, sales follows up, an agency runs ads. No one owns the sequence, so nothing compounds.
The demo goes well. Then IT, security and procurement enter, and the deal goes quiet.
Where Is GTM Breaking?
The Product Is Strong. The Story Is Not Landing.
The product is built, but buyers, sellers or partners cannot quickly explain who it is for, why it matters, how it is different or why they should try, evaluate or select it.
We work across ICP, buyer insight, competitive intelligence, positioning, messaging, value proposition, launch and sales enablement.
We then carry that product story into the buyer-facing and sales-facing assets that need to use it.
The Partnership Exists. The Pipeline Does Not.
A logo on a partner page earns nothing by itself.
We turn the relationship into a working partner motion through joint value propositions, marketplace presence, co-marketing, event activation, partner enablement and partner-led pipeline activity.
Where Is GTM Breaking?
The Product Is Strong. The Story Is Not Landing.
The product is built, but buyers, sellers or partners cannot quickly explain who it is for, why it matters, how it is different or why they should try, evaluate or select it.
We work across ICP, buyer insight, competitive intelligence, positioning, messaging, value proposition, launch and sales enablement.
We then carry that product story into the buyer-facing and sales-facing assets that need to use it.
The Partnership Exists. The Pipeline Does Not.
A logo on a partner page earns nothing by itself.
We turn the relationship into a working partner motion through joint value propositions, marketplace presence, co-marketing, event activation, partner enablement and partner-led pipeline activity.
You See the Symptoms. The Cause Is Still Unclear.
When leadership cannot confidently explain whether the real problem sits in positioning, demand, conversion, ecosystem visibility, proof or enterprise evaluation, the Diagnostic creates the outside view.
In five business days we examine your company the way your buyers do, across every surface they use to discover, compare and validate vendors. You get a ranked list of what is breaking buyer movement and what to correct first.
You Know the Accounts. Outbound Is Not Opening Them.
We build and run the outbound motion ourselves: account selection, contact research, infrastructure, sequences, LinkedIn touches, iteration and handover. The target outcome is agreed before launch.
Several Parts of GTM Need One Senior Owner.
When positioning, ecosystem presence, proof, demand, conversion and pipeline are pulling in different directions, one specialist fix will not solve the problem.
We set the priorities, align the people already involved, build what is missing, run the system and keep execution tied to buyer movement. Your team can execute under our direction, or we can take on more of the execution where capacity is missing.
Why Enterprise Software Buying Behaves Differently
🕸️ The shortlist is already set before you get the call.
Peer recommendations, analyst mentions, partner ecosystems, and marketplace presence decide who gets seriously considered. If you are not visible across those surfaces early, the demo is a formality.
🕸️ Your internal champion is rarely the final decision maker.
They need to justify your solution to IT, operations, finance, and compliance. If your story requires a long internal explanation, it will not survive that journey.
🕸️ Procurement rewards defensibility, not excitement.
The buyer who selects the less familiar option carries personal risk. The vendor that feels safest to defend wins more often, regardless of which product is technically superior. In enterprise CX deals, confidence beats excitement almost every time.
So the work has to start long before the sales call and keep working long after it. The buyer has to find you, understand you, trust you and carry your proof through their own committee.
The Real Reason Pipeline Does Not Compound
Marketing runs campaigns. Sales works accounts. Product knows the technology. Customer Success holds the best evidence. Partners hold another route into the market.
Every function is busy. The buyer still experiences a broken sequence.
The interest marketing creates never reaches the sales conversation intact. The customer evidence never becomes buyer-facing proof. The marketplace listing never connects to demand. The outbound never matches the ICP the positioning was written for.
Nobody owns the movement of one buyer from first discovery to signed deal. That ownership gap is the job we take.
One Senior GTM Owner. From Decision to Execution.
Where your team can execute, we set direction, rank priorities and run the weekly reviews.
Where something does not exist yet, we build it and run it ourselves.
Most engagements move between both. What never changes: the person who makes the CMO decision is the person accountable for what ships.
Recent GTM Work
Enterprise CCaaS Platform
65% more meetings. 47% more sign-ups. Same cost per SQL.
A CCaaS platform was grinding against US enterprise buyers with little traction. Our analysis pointed to European mid-market as the faster path. We redirected the targeting, rewrote the campaigns and ran them into a market the company had never sold to.
AI Conversation Intelligence
Cost per lead cut roughly in half. Lead-to-opportunity conversion up from 15% to 29%.
We repositioned the product around a sharper enterprise use case, rebuilt the buyer story, packaged stronger proof and narrowed acquisition to the buyers the story was written for.
Enterprise Contact Center Software
$34 LinkedIn cost per lead. 12.1% search click-through rate.
A four-channel demand program across paid search, social, outbound and email for an enterprise contact center ISV. We corrected a deliverability failure mid-program and narrowed outreach to decision-relevant titles, reaching a 63.2% peak reply rate among accepted connections in a title-targeted pilot.
Interaction Analytics, AI Search Visibility
0 of 40 AI answers mentioned the vendor. We found out why.
We audited how the category appears inside AI-assistant answers, mapped 10 competitors and delivered a ranked correction plan for the sources AI systems draw their answers from. In a separate AI-search engagement, sessions from AI search grew 174% and new AI-search users grew 239%.
When the Constraint Is Bigger Than One Campaign
The 90-Day Fractional CMO Sprint puts one senior owner across the five things that decide whether an enterprise buyer moves forward, in B2B SaaS, CX Tech and CCaaS.
Positioning: can the buyer instantly tell what you do and why it matters?
Ecosystem Presence: do the places buyers check confirm you are credible?
Funnel Sequence: does each step give the buyer a reason to take the next one?
Proof & Enablement: can your champion defend you to IT, security, procurement and finance?
Pipeline: is there a repeatable mechanism creating and progressing qualified conversations?
We set priorities first, then build, deploy, review and correct against what actually moves.
Only Need the Outbound Motion?
If the product, buyer and market direction are already sufficiently clear, a focused 45-Day Execution Sprint can be used to build and run the outbound system without turning the work into a broader Fractional CMO engagement.
Still Not Sure What Is Breaking?
The GTM Diagnostic looks at your company from the buyer’s side of the table: positioning, category, website, competitors, ecosystem presence, proof, lead capture and enterprise evaluation.
You get a ranked correction path. Leadership stops debating opinions and starts working a list.
No logins. No disruption to operations.
Trusted by B2B SaaS and CX Tech teams across North America, the UK, and EMEA
Strong Product. Pipeline Still Quiet?
Tell us what is happening. You do not need to know whether the answer is product marketing, partner marketing, a diagnostic, outbound or a fractional CMO. Describe the condition. We will recommend the smallest useful next move.
No pressure. You leave the conversation knowing your next step, whether or not it involves us.
About FractionalCMO10x
FractionalCMO10x is led by Dr. Nagalatha Maris, a Fractional CMO working with B2B SaaS, CX Tech and CCaaS companies selling into complex enterprise environments.
For more than a decade she ran GTM inside the Genesys partner ecosystem in North America. She took 18+ products to market, built 22 marketplace listings across five ecosystems, and ran the campaigns that kept a niche ISV in front of Fortune 2000 contact centers.
Today she brings that experience to B2B SaaS, CX Tech, CCaaS, contact center AI, conversation intelligence, analytics, QA/WFO and partner-led enterprise software.
She writes the positioning. Builds the campaigns. Runs the outbound. Gets the partner channel producing. Sets up the weekly working routine. Then hands your team a system they can run.
She works best with founders and lean leadership teams who need a senior GTM owner who executes, with no extra management layer attached.
Fractional CMO | B2B SaaS & CX Tech
Serving B2B SaaS, CX Tech and CCaaS companies across the U.S., Canada, UK, and EMEA
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