You do not need more activity. You need clear GTM direction based on how enterprise buyers evaluate vendors.
Enterprise committees do not buy the way a single user picks a tool. That is why we help B2B SaaS, CX Tech and CCaaS companies see where trust breaks, where messaging fails, and what to fix first.
Built for vendors selling alongside Genesys, NICE, AWS Connect, Five9, and similar ecosystems.
Tell Us What Is Not Moving
Share the problem as you see it. You do not need to know which engagement fits.
We typically respond within one business day. Your information is private and never shared.
Registered Office: 21, Veerakutty Street, Old Washermenpet, Chennai-600021, Tamilnadu, India.
About
Who We Are
FractionalCMO10x is led by Dr. Nagalatha Maris, a Fractional CMO working with B2B SaaS, CX Tech and CCaaS companies selling into complex enterprise environments. Every engagement is led directly, supported by a focused sprint team built for execution speed.
What We See
Some teams are executing daily but pipeline stays unpredictable and deals stall without a clear explanation.
Others are earlier in the journey. The product works, early customers are seeing value, and the team is ready to build a GTM expansion path that wins enterprise accounts before familiar vendors entrench further.
In both cases the core challenge is the same: no one owns the full picture from positioning to ecosystem visibility to how buyers move through evaluation. Without that ownership, GTM either stalls or never moves in the right direction.
We work with both.
How We Work
We start by diagnosing what buyers actually experience across your website, marketplaces, reviews, analyst mentions, competitor positioning, and category benchmarks. Not what your team launched. What the market sees.
From there, we identify what is blocking pipeline and what to fix first. If the product story is the problem, the work sits in Product Marketing. If a partner relationship exists but produces nothing, it sits in Partner Marketing. If you can see the symptoms but not the cause, start with the CX Tech GTM Diagnostic. If outbound is the known gap, the 45-Day Sprint builds and runs it. If several parts of GTM need one senior owner, the 90-Day Sprint puts them under one. The route follows the problem.
Best fit for B2B SaaS, CX Tech and CCaaS teams selling into enterprise buying committees with long, multi stakeholder evaluation cycles.

Fractional CMO | B2B SaaS & CX Tech
More than a decade on the GTM side of Genesys partners in North America. 18+ products taken to market. 22 marketplace listings live.
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