Let’s Fix What’s Holding Back Your CX Tech Growth

You do not need more activity. You need clear GTM direction based on how CX buyers actually evaluate vendors.

Enterprise buyers do not evaluate CX technology the way they evaluate typical SaaS. That is why we help CX Tech and CCaaS ecosystem vendors see where trust breaks, where messaging fails, and what to fix first.

Built for vendors selling alongside Genesys, NICE, AWS Connect, Five9, and similar ecosystems.

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Best for CX Tech and CCaaS enterprise GTM questions.

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About

Who We Are

FractionalCMO10x is led by Dr. Nagalatha Maris, a CX Tech-focused GTM strategist working exclusively with companies selling into complex enterprise environments. Every engagement is led directly, supported by a focused sprint team built for execution speed.

What We See

Some teams are executing daily but pipeline stays unpredictable and deals stall without a clear explanation.

Others are earlier in the journey. The product works, early customers are seeing value, and the team is ready to build a GTM expansion path that wins enterprise accounts before familiar vendors entrench further.

In both cases the core challenge is the same: no one owns the full picture from positioning to ecosystem visibility to evaluation sequencing. Without that ownership, GTM either stalls or never moves in the right direction.

We work with both.

How We Work

We start by diagnosing what buyers actually experience across your website, marketplaces, reviews, analyst mentions, competitor positioning, and category benchmarks. Not what your team launched. What the market sees.

From there, we identify what is blocking pipeline, what to fix first, and what to build next. Some teams start with a one time Diagnostic and execute the roadmap independently. Others move into a 90 Day Sprint for execution ownership and system installation. Either way, the output is clear direction, ranked priorities, and a GTM system that compounds instead of resetting every quarter.

Best fit for CX Tech and CCaaS teams selling into enterprise buying committees with long, multi stakeholder evaluation cycles.

Fractional CMO | CX Tech GTM Strategist

Serving CX Tech and CCaaS companies across the U.S., Canada, UK, and EMEA